This is a radio show hosted on IBGR.Network
Understand what is needed in Marketing and Sales and to be able to think in a streetwise way to generate leads, nurture them, and close sales in a practical and simple way.
Course Objectives
Normally when we think about sales and marketing, we think about one of the following:
- Closing deals
- Meeting targets
- Growing the business
- Repeat business
Well, in this show, we’re going to start with a paradigm shift that will make you stop, think and consider new ways to go about marketing and sales. I live by this saying: “Value First” and building relationships instead of closing deals.
Key Issues
- Not able to generate qualified leads that fit your target market
- What to sell everything to everyone
- Just sell…
- Not able to convert leads
- Not able to test and measure the score