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Developing an Authentic Personal Brand

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Course Objectives

Let’s review our goals for today…  At the end of this course, you should be able to:

  • Define your image
  • Control your image
  • Understand how to sharpen your brand
  • Use social media appropriately
  • Manage your brand in a crisis
  • Develop a professional appearance
  • Videos

    12 Video Lessons with more than 1 hour of on-demand access

  • Resources

    Downloadable resources and activities found in the course and different lessons' material

  • Language


  • Certificate of Completion

    Certificate of Completion from GoodSession Coaching

About your Coach

Gaby Awad has more than 25 years of in-depth experience in executive positions and transforming businesses. Currently he is the Franchise Owner of ActionCOACH in Lebanon and in this position he also coaches Business Owners, CEOs and other top level executives. Gaby helps business owners, leaders, and teams grow and achieve their goals through alignment, re-education, coaching, and mentoring. He has also founded an online learning platform for executives and business professionals where leaders can go through self-paced learning (

  • Business Coach with ActionCOACH International
  • Leadership Coach with The John Maxwell Team
  • Sales Coach with Gitomer Sales Academy
  • Executive Coach with Marshall Goldsmith
  • Teacher at the American University of Beirut
Coach Gaby Awad

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