SELLING VALUE FIRST
Even professional sales people forget this golden rule. When selling stop pitching and closing deals; start building relationships based on value that you offer, the value that your company offer, and the value that your product or service can offer. Value is your perceived value. Your customer perception of value is your reality. How they perceive the value you bring before even walking into that sales meeting.
- Ditch the pitch
- Take price out of the equation
- Get the customer to ask you when you can deliver